Unless you’ve been living under a rock for the past months, you’ve probably seen a few of your friends “going live.” Facebook Live has made incredible strides since launching the live streaming functionality last summer and I think it’s only going to get better. Let’s face it – people love being nosey and now with the Facebook’s live streaming feature friends and family can see what others are up to in real-time.
So, how do you get your business in on the fun and actually receive an ROI from it all. Here are a couple of things you can do to increase your engagement on your Facebook business page with Facebook Live.
1. STREAM YOUR EVENT
If you’ve already planned to go on a business trip or attend a conference, this would be a great way to jump right in and start live streaming. Use Facebook Live to bring your followers with you and allow them to see everything you do. While broadcasting, tell your audience a few fun facts about the area, the event, or ask them what questions they want you to ask during the event. Then, have a recap afterwards to review all you’ve learned.
2. GIVE LIVE REVIEWS
Is there a customer that always raves about your work? Ask them to get on Facebook live with you and have them share their story. Client testimonials are super effective when trying to generate more customers. If you can, try doing at least one live review a week. Remember, people trust reviews from other people so the more real life reviews you get, the more others will buy into your business.
88% of people trust online reviews by other customers as much as they trust recommendations from personal contacts.
3. DO LIVE Q&A SESSIONS
Make use of Facebook Live’s comment section by allowing your audience to ask questions during the live stream. Anyone who’s watching your Facebook Live stream can type a message that will show up on your screen in real-time. I get how this option can be a little scary to some owners since your audience could ask you about anything, but it also helps create a stronger connection between your brand and its community. Transparency is huge when it comes to building and maintaining a customer base. Give your people a place to be heard and ask them to evaluate your product. Use this feature as a medium for customer research. You’ll be surprised with what you can learn if you just ask.
4. GO BEHIND THE SCENES
How does a typical day look? What’s your favorite thing to do during the day? Who are your employees? Customers are curious and you can deliver them the answers through Facebook Live! This is your chance to show the company culture and your personality as a business owner. Give your customers a sneak peek of your favorite place in the office to go and think or show them what happens at your team events. Have some fun and do an employee takeover where one of your employees has a chat with your live streamers. Maybe they’ll go on an office tour or maybe they’ll just have a fun story to tell. No matter what you choose your audience will have a more realistic and personable view of your brand.
5. STREAM A PRODUCT RELEASE
Build curiosity and buzz about a new product or service when you share bits of it with Facebook Live. Hold a live tutorial on how your product works or share a few solutions your service offers. This allows you to bring your product or service to life and generates interest with the public. Your product instantly moves from being just another offering you have to a realistic solution to a problem your customer has.
It’s not late to jump on the Facebook Live bandwagon. Invest the time in building your live streaming audience and you will soon gain more first time customers. Think of it as your very own video channel that appears in the news feed of your followers. Good luck and don’t forget to have fun! If I missed something, feel free to let me know in the comments. Also, please show some love and share this article out via social media with your friends!
Interested in using Facebook Live, but still need some help on planning what to do? Contact me for a consultation! We can start brainstorming on what you can do with this new live streaming feature specifically with your business.
Also published on LinkedIn Pulse.