The average small business owner is always busy. They don’t have all the time in the world to sit down and focus on growth. Instead, they tend to focus on the day-to day operation or the instant revenue generating part of the business. As we evolve more into a technology driven society, business owners are becoming more aware that social media is an important aspect of their business strategy. Business owners are starting to understand that maintaining an online presence is just as important as maintaining sales, customer service and print marketing.
According to Media Bistro, the social media trends are rapidly increasing. Here are a few statistics below:
- 74% of consumers rely on social media to influence their purchasing decisions.
- 81% of consumers are influenced by their friends posts on social media when making purchasing decisions.
- 47% of Americans say Facebook is their number one influence of purchases.
- 97% of all consumers search for local businesses online.
With statistics like these it’s clear to see why social media should be an important factor in your business plan. Even though social media marketing is not always a direct source of revenue, it acts as a top influence of consumer purchases.
The keyword in social media marketing is “SOCIAL.” It’s a conversation between you and your customers that love your product. You have to build your loyal fans online and then watch them become your brand advocate.
Need some help incorporating social media in your business? Find out which social channel is best for your business.